Betts Hummer

Betts Hummer was a challenge because it is sited on a 17-acre auto campus with Cadillac, Lexus, Jaguar and Volvo images. The Hummer icon design is a GM mandate, yet city requirements limit material choices and design elements. The final design successfully marries the competing requirements, yet blends the finished project into the overall campus.

EuropeanMotorcars Des Moines - Land Rover Showroom and Service

Known as the "most traveled vehicles on earth,? Land Rovers project the hearty image of outdoor adventure in even the most urban of settings. In a refreshing departure from the sleek contours of European Motorcars' other lines, the design of the 6,700 square-foot Land Rover dealership embraces a lodge feel and ambience. The architecture remains true to comfort with an enclosed service bay as well as inviting private offices and meeting rooms. Woodsy ruggedness appears in the most surprising places, such as the stone border around the detention basin. Outside, prospective owners can get a feel for off-roading without leaving the lot, thanks to a hill of piled boulders and rocky terrain. In testament to the quality of the design, EuropeanMotorcars adopted EDG's interpretation for its other Land Rover locations.

EuropeanMotorcars Des Moines - Mercedes and BMW Showroom and Service

The challenge of realizing the client's vision, while satisfying the visual demands of luxury car manufacturers, made the EuropeanMotorcars project an exercise in diplomacy as well as design. The showroom marks the triumphant combination of form, function and brand identity. Modern and sleek, the architecture reflects the smooth lines and appealing contours of luxury cars. With chrome accents and tinted glass, the building design projects prestige and comfort without being ostentatious.

Discrete entrances separate the auto brands, yet a central certified used-car showroom encased in glass affords complete visibility of the entire dealership. The 65,000 square-foot showroom and service center is encircled by a five-acre landscaped display area for the world's most luxurious automobiles.

Betts Lexus

Betts Lexus' self-contained sales center occupies a 10-acre site with Betts Cadillac. The Lexus facility shares the Cadillac service, parts and collision centers. While Cadillac relies on its 100-year legacy, Lexus focuses on its reputation for reliability, high build-quality, and excellence in fit and finishes. The dealership echoes this theme with quality materials including high-tech chrome, glass, aluminum, and polished granite finishes paired with cherry-wood doors and millwork. The design elements convey the Lexus image of quality and luxury from the first moment customers enter the dealership.

Betts Cadillac

Betts Cadillac shares a 10-acre site with Betts Lexus and combines service facilities for both marquise. The new 78,000 square foot facility melds current luxury dealership design with a dramatic and elegant showroom, quiet customer waiting area with a fireplace, and Cadillac branding elements incorporated throughout. These spaces, along with the service write-up area, were developed to enhance the customer's experience. Historic icons and carved limestone crest from the 1940's dealership were installed to underscore the heritage of a century of excellence and unsurpassed service.

Charles Gabus Ford

Charles Gabus Ford was renovated completely to improve workflow, streamline the service write-up area and convey an up to date look in the automobile show area. The new image is fresh and contemporary. Large expanses of glass, Kynar finished aluminum panel systems, and tiled showroom floors provide a clean backdrop for showcased cars. Former work areas have been remodeled to provide newly designed parts department, retail boutique, and office areas.

Stew Hansen's Dodge City

Stew Hansen's Dodge City's 73,000-square-foot complex includes Pre-Owned Sales offices, a Collision Center, and Dealership Service buildings on their 13-acre site. The high-tech interior features exposed frame and ductwork as well as industrial lighting to offer a striking contrast to the gleaming finish of the automobiles. An energy-efficient skin of pre-cast concrete and high-performance glazing reduces operating costs, and a radiant floor system in key service areas provides a comfortable environment for service technicians.